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Monday, March 19, 2007

Zune Sales: ONE Per Store?

Roughlydrafted.com has looked at the NPD numbers for January 2007 and extrapolated Zune sales to be about 29,000 units ... From Microsoft's Press Release just prior to the Zune going on sale:

"On the Shelves

Retailing for $249.99, the Zune device will be available at nearly 30,000 U.S. retailers tomorrow" (bold emphasis by me)

So, in essence, Microsoft managed to sell ONE Zune for each store.

Not too shabby if you're selling Gulfstream G500's but not so much when you're selling consumer electronics.

The iPod is not available at as many outlets so you can't do a direct comparison in the same stores but the Zune is essentially selling 1,000 per day ... Apple's iPod Daily Rate?

@166,600 a Day.

BTW, NPD sales data does not include Apple.com, Apple retail stores, Walmart, Costco or Sam's Club.

2 Comments:

Anonymous Anonymous said...

Just to note - according to Apple's January conference call, they sell iPods at over 40,000 retail outlets.

1:10 PM

 
Anonymous Anonymous said...

Obviously, each retail outlet had to open at least one Zune to put on display.

6:44 PM

 

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